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Volume 25 No. 84
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Source: USC Takes Financial Hit With Revised Naming-Rights Deal

Last year's deal was for naming rights to the stadium, whereas the new deal is only for the field Photo: GETTY IMAGES USC lost out on "at least" $25M when a deal between the school and United Airlines for naming rights for L.A. Memorial Coliseum was "scrapped" in favor of a revised deal,...

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