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Marketing and Sponsorship

Marketplace Roundup

In San Jose, Gary Peterson notes Warriors F Kevin Durant's new Nike T-shirt "lists the cities and schools that Durant has represented on the basketball court," and the "final entry" is S.F. The Warriors currently play at Oracle Arena in Oakland, but will move to S.F. next season to play at the new Chase Center. Peterson: "Well, this clinches it. Kevin Durant is staying put with the Warriors" (MERCURYNEWS.com, 6/5). ESPN's David Jacoby said, “The idea that so many different people had to sign off on this shirt, the design of the shirt, the printing of the shirt, the sample, so many people had to sign off on that. It's shocking that this finds its way to the market" ("Jalen & Jacoby," ESPN2, 6/4).

KICKING THINGS OFF: REP Worldwide President Steve Scebelo said that the USWNT will "have at least 25 signed licensing agreements by the time the World Cup begins" Friday. Scebelo has "conservatively estimated that if the Americans win a fourth title this summer, the 23 players on the roster will have at least" $1M in "royalty revenue to split equally." He added that the "hope" is for retail partners to "sell merchandise through the holidays," into the '20 Tokyo Games and beyond (SI.com, 6/3).

NAME RECOGNITION: The ESPORTS OBSERVER's Andrew Hayward noted the Esports Stadium Arlington has "tapped esports consultancy and marketing firm Abacus3 to market the naming rights and sponsorship packages for the venue." The $10M, 100,000-square-foot facility, was designed by Populous, and is "located in Arlington's entertainment district, in close proximity" to AT&T Stadium and Globe Life Park (ESPORTSOBSERVER.com, 6/4).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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