Edelman To Launch TV, Film Production Company Later In June
Patriots WR JULIAN EDELMAN and producer ASSAF SWISSA are debuting a documentary later this month on Showtime to launch a new Boston-based company, Coast Productions, according to Mike Fleming Jr. of DEADLINE. Showtime on June 28 will air "100%," a documentary about Edelman's recovery from a "devastating knee injury" and '19 PED suspension. Coast Productions will "mount projects that include a romantic comedy set in the world of pro football, and a pseudo-autobiographical half hour dramedy series" they will pitch in Hollywood with talent agency ICM Partners reps in July. The film and TV projects were written by Swissa, Edelman and KYLER SCHELLING, who directed "100%." Schelling, Swissa and Edelman "cut their teeth on a number of humorous videos that Edelman stars in," with Edelman "playing everything from an inept smoothie maker, car salesman and talk show host." Swissa said that he and Edelman "didn’t want to make the usual injured jock docu and so the result here is a mix of humor and grit" (DEADLINE.com, 6/3).