Menu
Marketing and Sponsorship

Marketplace Roundup

Nationals P Sean Doolittle in honor of Pride Month "unveiled on Twitter special rainbow cleats to show his support." In DC, Michelle Martinelli noted the shoes are "mostly red with multiple rainbow stripes across the front." Eventually, Doolittle will "auction the shoes off to benefit SMYAL (Supporting and Mentoring Youth Advocates and Leaders), an organization that specifically supports LGBTQ youth" (NBCSPORTSWASHINGTON.com, 6/3).

PROTECTING THE HOUSE: In Pittsburgh, Frank Carnevale noted Steelers WR JuJu Smith-Schuster is "jumping on Team Heinz in the ketchup controversy at Kennywood Park." The local theme park "recently switched from Heinz to Hunt’s." But Smith-Schuster on Saturday was photographed on site "with a Heinz Ketchup bottle." Pittsburgh resident Chuck Fallert said that Smith-Schuster "walked up to people in the Potato Patch area and asked who would like some real ketchup with your fries as he was holding a bottle of Heinz" (TRIBLIVE.com, 6/2).

WAIT A N.Y. MINUTE: A N.Y. POST editorial states Tom Brady's attempt to trademark the nickname "Tom Terrific" is "just pathetically vain, and low." Brady "has to know that 'Tom Terrific' is taken" by Baseball HOFer Tom Seaver. The editorial: "And for what? To use the nickname on merchandise: trading cards, posters, clothing. As if he needed more money" (N.Y. POST, 6/4).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/06/04/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/06/04/Marketing-and-Sponsorship/Roundup.aspx

CLOSE