Menu
Marketing and Sponsorship

Enterprise Flag A Game 4 No-Show After Color Guard Inclusion Hubbub

The white flag with a green "e" could be seen over the anthem singer's left shoulder before Game 3GETTY IMAGES

The Blues did not bring out the Enterprise Rent-A-Car flag as part of the national anthem color guard during last night's Stanley Cup Final Game 4 after the move drew much derision on social media following Game 3, according to ESPN's Greg Wyshynski (TWITTER.com, 6/3). MASSLIVE.com's Matt Vautour noted the white flag with a green "e" during Game 3 could be seen "over anthem singer Charles Glenn's left shoulder" next to a Blues flag. Enterprise last year signed a 15-year deal to take over the naming rights to the Blues' home arena (MASSLIVE.com, 6/3). In K.C., Pete Grathoff speculated Enterprise's naming-rights deal "was the justification for bringing out the flag." There "don't appear to be any rules against having a corporate flag in a color guard, but the Bruins didn't have a corporate flag in the color guard ahead of the first two games" at TD Garden. Grathoff: "It's not something that I've seen before at a sporting event" (KANSASCITY.com, 6/3).

RAGE AGAINST: Uni Watch Founder & Editor Paul Lukas led the Twitter charge against the Enterprise flag, calling it an "incredibly tone-deaf move" after Game 3. But he was quick to laud the team for removing it for Game 4: "After I wrote yesterday about the disgrace of the @StLouisBlues having an @Enterprise advertising flag in their color guard ... they scrapped the ad for last night's game. ... Good for them!" Barstool Sports-affiliated military podcast Zero Blog Thirty: "Having an Enterprise flag as part of the color guard is such a bizarre move we can't help but laugh." Former Denver-based KUSA-NBC sports anchor Brody Logan: "Nothing more American than selling out your patriotism to BIG RENTAL CAR."

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/06/04/Marketing-and-Sponsorship/Enterprise.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/06/04/Marketing-and-Sponsorship/Enterprise.aspx

CLOSE