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Enterprise Flag A Game 4 No-Show After Color Guard Inclusion Hubbub

The white flag with a green "e" could be seen over the anthem singer's left shoulder before Game 3GETTY IMAGES

The Blues did not bring out the Enterprise Rent-A-Car flag as part of the national anthem color guard during last night's Stanley Cup Final Game 4 after the move drew much derision on social media following Game 3, according to ESPN's Greg Wyshynski (TWITTER.com, 6/3). MASSLIVE.com's Matt Vautour noted the white flag with a green "e" during Game 3 could be seen "over anthem singer Charles Glenn's left shoulder" next to a Blues flag. Enterprise last year signed a 15-year deal to take over the naming rights to the Blues' home arena (MASSLIVE.com, 6/3). In K.C., Pete Grathoff speculated Enterprise's naming-rights deal "was the justification for bringing out the flag." There "don't appear to be any rules against having a corporate flag in a color guard, but the Bruins didn't have a corporate flag in the color guard ahead of the first two games" at TD Garden. Grathoff: "It's not something that I've seen before at a sporting event" (KANSASCITY.com, 6/3).

RAGE AGAINST: Uni Watch Founder & Editor Paul Lukas led the Twitter charge against the Enterprise flag, calling it an "incredibly tone-deaf move" after Game 3. But he was quick to laud the team for removing it for Game 4: "After I wrote yesterday about the disgrace of the @StLouisBlues having an @Enterprise advertising flag in their color guard ... they scrapped the ad for last night's game. ... Good for them!" Barstool Sports-affiliated military podcast Zero Blog Thirty: "Having an Enterprise flag as part of the color guard is such a bizarre move we can't help but laugh." Former Denver-based KUSA-NBC sports anchor Brody Logan: "Nothing more American than selling out your patriotism to BIG RENTAL CAR."

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