LeBron James, along with Dior designer Kim Jones and pianist Yuja Wang, is "one of the faces of hyper-luxury luggage brand Rimowa's new ad campaign, with short films set to launch" soon. James and Rimowa have "been on each other's radar for years" (GQ.com, 5/29).
TAKE A SEAT: S.F.-based Williams-Sonoma will become the official furniture and home design partner of the Warriors and Chase Center. Williams-Sonoma will furnish multiple areas at the new arena, including courtside lounges, multiple bar spaces, club suites and the Warriors' corporate offices. The arena will also have a Williams-Sonoma Family Lounge, designed for family and friends of Warriors players (Warriors).
DEALS COMING IN: Nestle Waters North America and the WWE will release co-branded digital videos around the '19 Nestle Waters Challenge. The videos will feature WWE's Charlotte Flair, Natalya and Titus O'Neil, as well as announcer Charly Caruso, and will challenge WWE fans to show various ways they are making healthy choices (WWE). Meanwhile, NetJets will become the official private aviation partner of IndyCar and Indianapolis Motor Speedway as part of a new multiyear partnership with Hulman Motorsports (IMS).
