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Marketing and Sponsorship

OBJ, Barkley, Mack Featured In New Superhero Themed Nike Ad

Browns WR Odell Beckham Jr., Giants RB Saquon Barkley and Bears LB Khalil Mack "star in a new Nike commercial that gives each a comic book storyline," according to Jenna West of SI.com. The ad "starts with what you expect to be the Statue of Liberty until the camera flips" and it is a "statue of OBJ in all his glory standing above" the N.Y. skyline. Beckham "breaks out of his stone facade and leaps to his new home in Cleveland." Barkley "plays the role of Spider-Man to dodge skyscrapers downtown and defenders on the turf." The ad then "segues to a locker room filled with literal bears," where Mack "emerges to face his foes on the field" (SI.com, 5/30). VARIETY's Shirley Ju noted rapper Travis Scott's "bombastic 'Sicko Mode'" soundtracks the new spot "created by 22-year-old newcomer Gibson Hazard." Beckham "shared the minute-long video with his nearly 4 million Twitter followers on Thursday" (VARIETY.com, 5/30).

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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