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Volume 25 No. 196
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Officials: No Deal Yet For Inglewood NFL Stadium Naming Rights

The stadium is currently 70% completed, with finishing touches being put on the primary structures
Photo: RAMS

A top official with the L.A. Stadium & Entertainment District said that there is no imminent deal yet with a naming-rights sponsor for the Rams and Chargers' Inglewood stadium, despite a report this week that SoFi had landed the deal. LASED Managing Dir Jason Gannon said Legends has been in discussion with naming-rights partners, and it is still very much an "ongoing" process. LASED tabbed Legends in March ’16 to handle a number of responsibilities for the stadium project, including project management and sponsorship, naming rights and premium inventory sales. Gannon said of Legends, “They’re out in the market on a daily basis, having discussions with prospective partners, both traditional sponsors and really innovative tech sponsors that value this type of facility.” Gannon said that the stadium is currently about 70% completed, with finishing touches being put on the primary structures. Gannon said, “We’re in the third quarter.” He added that most of the work remaining will focus on secondary structures to support the installation of the canopy, and “high-end finishes” on the interior of the stadium itself. Gannon said that the goal of the stadium and its “iconic architecture” is to build a “global sports and entertainment destination.” LASED and Legends CCO Chris Hibbs added that much like with the search for partners, “innovation is a common thread” to every part of LASED. He said, “We think about every aspect of the guest experience. It shouldn’t be the same as it is at any other venue, any other place that a consumer would go to be entertained.”