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Volume 26 No. 7
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Chipotle Mexican Grill Gets Clever With NBA Finals Ambush Promotion

Chipotle Mexican Grill is "trying not-so-subtly to connect its brand to the NBA Finals through ambush marketing," while Taco Bell returns as an "official sponsor with its own promotional plans," according to Jessica Wohl of AD AGE. Chipotle will run a promotion where "each time an announcer says 'f...

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