Motherhood and a temporary absence from the court "have not hampered" WNBA Dallas Wings G Skylar Diggins-Smith's endorsement deals or her "status as one of the WNBA's most recognizable faces and names," according to Dorothy Gentry of THE ATHLETIC. Diggins-Smith signed with Puma in '17, becoming the "first professional basketball player to do so" since '98. Diggins-Smith said her new sponsorship with Rihanna's Fenty Beauty make-up line has been a "great partnership." She said, "It's so important to see athletes in this realm as women. There are a lot of misconceptions that you just play basketball and that's it. So it's important to be showcased in that realm and have athletes cross over into that beauty." Diggins-Smith also said that she is "continuing work" with online retailer Zappos.com. She recently "designed a jacket for their clothing line that will be released next month." Diggins-Smith also has "more partnerships down the line." She said, "There are other partnerships coming out that are low-key right now that I've been working on" (THEATHLETIC.com, 5/28).
