Menu
Marketing and Sponsorship

Osaka Addresses Personal Line Of Questioning In New Nike Ad

A new Nike ad shows top-ranked tennis player Naomi Osaka as she "slams back at all the insensitive and impertinent questions that get served to her during interviews," according to Oona McGee of SORANEWS24.com. Osaka in the ad, which was released to coincide with the start of the French Open, is playing on court while a "volley of questions roll by," such as, "Who's your biggest rival?" and "Do you consider yourself Japanese or American?" There also are a few questions asked in Japanese, including, "Can you answer in Japanese?" and one that references her favorite meal. Osaka concludes the ad by turning to the camera with a finger next to her lips and saying, "Shhhh." The spot then "delivers a strong message at the end: 'Don't change yourself. Change the world.'" It is a message that "fits in nicely with Osaka's public image." It will be "interesting to see if this new commercial will have any effect on the types of questions reporters plan to throw at Osaka next time she does a round of interviews" (SORANEWS24.com, 5/28). Osaka is the first Asian player to hold the No. 1 spot in the WTA rankings, and she has "seen her success on the courts [grow] into a global obsession about her personal life off of it" (THEDRUM.com, 5/29).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/05/29/Marketing-and-Sponsorship/Osaka-Nike.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/05/29/Marketing-and-Sponsorship/Osaka-Nike.aspx

CLOSE