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Volume 26 No. 65
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Osaka Addresses Personal Line Of Questioning In New Nike Ad

A new Nike ad shows top-ranked tennis player Naomi Osaka as she "slams back at all the insensitive and impertinent questions that get served to her during interviews," according to Oona McGee of SORANEWS24.com. Osaka in the ad, which was released to coincide with the start of the French Open, is playing on court while a "volley of questions roll by," such as, "Who's your biggest rival?" and "Do you consider yourself Japanese or American?" There also are a few questions asked in Japanese, including, "Can you answer in Japanese?" and one that references her favorite meal. Osaka concludes the ad by turning to the camera with a finger next to her lips and saying, "Shhhh." The spot then "delivers a strong message at the end: 'Don't change yourself. Change the world.'" It is a message that "fits in nicely with Osaka's public image." It will be "interesting to see if this new commercial will have any effect on the types of questions reporters plan to throw at Osaka next time she does a round of interviews" (SORANEWS24.com, 5/28). Osaka is the first Asian player to hold the No. 1 spot in the WTA rankings, and she has "seen her success on the courts [grow] into a global obsession about her personal life off of it" (THEDRUM.com, 5/29).