Wisconsin-based Menards has earned $4.95M in exposure since Sunday's win by PagenaudNTT INDYCAR SERIES
Wisconsin-based home improvement retailer Menards has already earned nearly $5M in media exposure value across TV, social/digital media and radio through Team Penske driver Simon Pagenaud's win at the Indianapolis 500, according to Apex Marketing Group. Menards, the longtime NASCAR and IndyCar sponsor owned by John Menard, got into victory circle for the Indy 500 for the first time, and in the first couple days since then, the company has earned $4.95M in exposure. Apex Marketing Group President Eric Smallwood said that this figure, which will go up in the coming days as Pagenaud goes on a media tour, was somewhat lessened by Menards’ logo being blocked in some photos and videos by Pagenaud wearing the winner’s wreath, as per tradition. Smallwood added that Pagenaud's name exposure was $18.9M through this morning. Full-season IndyCar sponsorships for top teams cost around $7-10M; Menards serves as the primary sponsor for most of the season on Pagenaud's No. 22 Chevy. The win was Pagenaud’s first at the Indy 500, while it marked Team Penske’s record 18th.
