Menu
Marketing and Sponsorship

Mercy Health Criticized For FC Cincy Deal Amid Worker Strike

Cincinnati-based Mercy Health's "financial agreements with FC Cincinnati have taken center stage in an ongoing labor dispute" between the hospital chain and its "unionized workers in Toledo," according to Randy Tucker of the CINCINNATI ENQUIRER. Nearly 2,000 nurses and support staff, represented by the United Auto Workers labor union, are "on strike in Toledo over staffing issues." Critics of Mercy Health have "argued many of those problems could be solved with the money that Mercy Health is spending to be the 'Official Health Care Provider' for FC Cincinnati." In addition to signing on as a jersey sponsor for the team, Mercy Health also "signed a naming-rights deal for the club's Milford training complex, known as the Mercy Health Training Center." Hospital officials in a statement said, "Mercy Health's decision to partner with FC Cincinnati is completely unrelated to our ongoing negotiations with the local UAW in Toledo. Our partnership is a Cincinnati-specific community engagement and marketing objective" (CINCINNATI ENQUIRER, 5/23).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/05/23/Marketing-and-Sponsorship/FC-Cincy.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/05/23/Marketing-and-Sponsorship/FC-Cincy.aspx

CLOSE