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Marketing and Sponsorship

PGA Tour At Colonial On Solid Ground With Charles Schwab Deal

The Charles Schwab Challenge teed off this morning, and the annual PGA Tour event at Colonial Country Club is "on solid footing again" thanks to its new title sponsor, according to the AP. Local companies "backed the tournament last year when it was called the Fort Worth Invitational." Financial services provider Charles Schwab was "already deeply involved in golf when it became title sponsor at Colonial," where it now has a four-year agreement through '22 with an "option to add to that." Colonial is the "longest-running host of a PGA Tour event played on its original site," but last year's tournament was in jeopardy after Dean & Deluca's "withdrawal as title sponsor two years into a six-year contract." After Dean and Deluca's exit, locally based companies such as American Airlines, AT&T, XTO Energy and Burlington Northern Santa Fe railway "supported Colonial Country Club in putting on the tournament last year" (AP, 5/22).

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