Menu
Colleges

Utah Football Gets Strong Renewal Numbers Despite Price Increases

The Utes are favorites to win the Pac-12 south division and be back in the conference title gameGETTY IMAGES

Univ. of Utah administrators are "pleased" with a 97% renewal rate for football season tickets, "backstopped by a 3,000-person waiting list," according to Kurt Kragthorpe of the SALT LAKE TRIBUNE. Being the "consensus favorite" to repeat as Pac-12 South champions "helped drive renewals, even as the school increased Crimson Club scholarship donation levels" by 5% for season-ticket access to chair seats and premium bleacher seats in Rice-Eccles Stadium. Season-ticket packages include a $25 fee for stadium expansion, and for the first time, Utah is "requiring donations" of $50 for season tickets in the north end zone and $25 for bleacher seats in the corners. Per-game ticket prices have gone from $171 to $188 for midfield seats in the first 21 rows and from $34 to $52 in the north end zone. Utah AD Mark Harlan said that the "overall cost of a season ticket is the Pac-12's 'middle range.'" This year's new "price increases are offset somewhat by Utah's seven-game home schedule, up from six" in '18. This summer, the school will "begin marketing premium seats" for '21 in the "newly named Ken Garff Performance Zone, funded significantly" by a $17.5M donation from the Garff family last month (SALT LAKE TRIBUNE, 5/23).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/05/23/Colleges/Utah.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/05/23/Colleges/Utah.aspx

CLOSE