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Utah Football Gets Strong Renewal Numbers Despite Price Increases

The Utes are favorites to win the Pac-12 south division and be back in the conference title gameGETTY IMAGES

Univ. of Utah administrators are "pleased" with a 97% renewal rate for football season tickets, "backstopped by a 3,000-person waiting list," according to Kurt Kragthorpe of the SALT LAKE TRIBUNE. Being the "consensus favorite" to repeat as Pac-12 South champions "helped drive renewals, even as the school increased Crimson Club scholarship donation levels" by 5% for season-ticket access to chair seats and premium bleacher seats in Rice-Eccles Stadium. Season-ticket packages include a $25 fee for stadium expansion, and for the first time, Utah is "requiring donations" of $50 for season tickets in the north end zone and $25 for bleacher seats in the corners. Per-game ticket prices have gone from $171 to $188 for midfield seats in the first 21 rows and from $34 to $52 in the north end zone. Utah AD Mark Harlan said that the "overall cost of a season ticket is the Pac-12's 'middle range.'" This year's new "price increases are offset somewhat by Utah's seven-game home schedule, up from six" in '18. This summer, the school will "begin marketing premium seats" for '21 in the "newly named Ken Garff Performance Zone, funded significantly" by a $17.5M donation from the Garff family last month (SALT LAKE TRIBUNE, 5/23).

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