Brewers' Grandal The "Perfect" Partner For Gear-Maker Force3
Brewers C Yasmani Grandal started using gear from Connecticut-based startup Force3 Pro Gear last year, and company President Jason Klein said that the partnership "has been perfect," according to Todd Rosiak of the MILWAUKEE JOURNAL SENTINEL. Grandal had been struggling with injuries related to the impact of foul balls behind the plate. Grandal has taken steps to "sever an existing endorsement deal to buy into" Force3 and "become a part-owner." Klein said, "He could not be a better partner for us, a better part-owner." Rosiak notes in '18, the "first full season Grandal wore Force3 gear," he set new career highs with 140 games played and 1,037 1/3 innings caught. Grandal "credits his gear with his surge in availability and productivity at an age (30) when catchers can rapidly begin to decline." Grandal's role as part-owner during the season involves "marketing and word of mouth in the game." It is "believed that roughly 33% of all starting catchers in the majors wore Force3 Defender masks last season, which is no small feat considering the company is still fighting hard for recognition in an extremely competitive market" (MILWAUKEE JOURNAL SENTINEL, 5/21).