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Volume 25 No. 177
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NBA Marketing Notes: Joel Embiid Trademarks "The Process"

In Philadelphia, Katie McInerney notes the phrase "The Process" has been "trademarked by the person who made it the most famous" in 76ers C Joel Embiid. The U.S. Patents & Trademark Office yesterday approved Embiid's application after he "first applied for the trademark protection" in October '...

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