Group Created with Sketch.
Volume 25 No. 214
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

NBA Marketing Notes: Joel Embiid Trademarks "The Process"

In Philadelphia, Katie McInerney notes the phrase "The Process" has been "trademarked by the person who made it the most famous" in 76ers C Joel Embiid. The U.S. Patents & Trademark Office yesterday approved Embiid's application after he "first applied for the trademark protection" in October '...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...