Marketplace Roundup

M&M's will promote a new line of chocolate with a Hazelnut Spread paint scheme starting with Saturday's Monster Energy NASCAR All-Star Race in Charlotte. The paint scheme on Joe Gibbs Racing's No. 18 driven by Kyle Busch will also run at Pocono, Michigan, Sonoma, Watkins Glen and Indianapolis (Adam Stern, THE DAILY).

COOL SHADES: Eyewear manufacturer Safilo Group and David Beckham signed a "global 10-year licensing agreement for the production and distribution of sunglasses and prescription glasses under the David Beckham moniker," with the first collection set to launch in January (WWD.com, 5/14).

A GOOD CAUSE: Bills QB Josh Allen was "part of a design team that met" yesterday in Buffalo to "develop a New Era Cap that will be sold this fall as a fundraiser" for the Oishei Children's Hospital. Final approval for the design of the hat, which is "expected to be unveiled in the fall, went to 11-year-old Marilla resident Beau Barnard" (BUFFALO NEWS, 5/14).