RingCentral would be the first naming-rights partner since Overstock.com pulled out of its deal in '16 GETTY IMAGES
The Oakland-Alameda County Coliseum is "about to become" the RingCentral Coliseum, with the California-based communications firm set to pay $1M per year for the next three years for the "right to hang its name" atop the venue, according to Phil Matier of the S.F. CHRONICLE. RingCentral has an "option for a fourth year." Coliseum Authority Exec Dir Scott McKibben said that the "goal is to bring" the naming-rights deal to the authority for a vote on Friday. RingCentral would be the first naming-rights partner since Overstock.com -- or O.co -- which pulled out of its $1.45M-a-year deal for the Coliseum's naming rights in '16 after the Raiders announced their move to Las Vegas. Though the A's will be "playing at the Coliseum for another few years, that tenure could stretch out indefinitely if their new ballpark doesn't pan out." The reduced price on the new naming-rights deal was "based on the idea that only the A's would be playing in the stadium." The Coliseum Authority will get the full $1M from RingCentral, whereas in the past they "split the revenue with the Raiders -- the A's got nothing then or now." If the authority directors "approve the deal Friday, the name change would go into effect immediately -- although it will likely take another two months for the new signs to go up" (S.F. CHRONICLE, 5/14).
