Beckham Purchases Brand Business Back For Around $50M

Beckham acquired the remaining 33% stake in the company from Fuller (l)GETTY IMAGES

David Beckham has acquired full ownership of Beckham Brand Holdings by "buying out the minority stake" held by Simon Fuller for around $50M, according to sources cited by Patricia Nilsson of the FINANCIAL TIMES. The 33% stake in the company had been held by Fuller's XIX Entertainment. The deal gives Beckham and his wife, Victoria, "full control of the company, which manages his partnerships and brands." It contains stakes in Seven Global and David Beckham Ventures, as well as a piece of MLS expansion club Inter Miami. Beckham Brand Holdings was founded in '14, as Beckham has "built a personal branding empire, partnering with brands such as L'Oreal and Adidas" (FINANCIAL TIMES, 5/10). FORBES' Mike Ozanian wrote Beckham is "truly a global brand," and he "appears to be getting a good deal, buying back his company at just nine times earnings" (FORBES.com, 5/10).