The Bucks have seen an "unprecedented rise in interest" around their digital content and social media channels this NBA season, "adding to the organization's already popular brand," according to Nick Williams of the MILWAUKEE BUSINESS JOURNAL. Bucks CMO Dustin Godsey said that the team's social media audience has "nearly doubled relative to last season," and that as the team advances through the NBA playoffs, their followers "continue to grow." The organization is "capitalizing on those digital opportunities to interact with fans," posting content "promoting team merchandise and tickets to games that can be purchased on their website." The Bucks' digital team is "producing content that is reeling in millions of followers." The team has 1.03 million followers on Twitter and 1.76 million followers on Facebook. Godsey said that on Facebook, "almost 75% of the team's followers are people representing international audiences and on Twitter, about half the followers are international." He said that speaks to not only Bucks F Giannis Antetokounmpo and his "popularity worldwide, but what a global product the NBA is." The Bucks during the playoffs "began live streaming pre-game and post-game press conferences." Godsey said that was "something the organization has never done before." Throughout the team's second-round matchup against the Celtics, the "number of people tuning in to watch those live-streaming interviews doubled" (BIZJOURNALS.com, 5/9).
PAYING DIVIDENDS: Williams noted BMO Harris Bank's partnership with the Bucks has "created several opportunities for the international financial services company, both regionally and globally." BMO is one of five founding partners of Fiserv Forum and is the official bank of the Bucks. BMO North America Head of Sponsorships & Social Media Marketing Justine Fedak said that the company has "experienced an uptake in people wanting a BMO Harris Bucks Debit Mastercard card as well as engagement on social media." Over the past month, Bucks content has "dominated BMO’s social media channels, accounting for well over half the company’s impressions and customer engagement" (BIZJOURNALS.com, 5/7).
