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Marketing and Sponsorship

UTEP Picks Van Wagner As New Multimedia Rights Holder

UTEP is going with Van Wagner Sports & Entertainment to be its new multimedia rights holder and sales agent. The 10-year agreement was announced today by the school, which previously had worked with Learfield IMG College. The Conference USA school fields 16 teams and Van Wagner will have access to in-venue signage at 11 facilities, in addition to selling corporate sponsorships, in-game promotions and digital media and broadcast assets. Financial terms were not released. UTEP AD Jim Senter and Leona Marketing Group President Dan Gale worked with the school’s purchasing department to select Van Wagner and negotiate the deal.

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