The Blue Jackets have essentially sold 350 full season tickets since sweeping the LightningGETTY IMAGES
The Blue Jackets are playing in the second round of the Stanley Cup Playoffs for the first time and "not surprisingly, their on-ice success is translating to the bottom line, both for the team and the greater community," according to Rabinowitz & Williams of the COLUMBUS DISPATCH. Blue Jackets Owner John McConnell wrote in an email, “I’m not going to discuss our financial situation. But obviously, this gives us a boost in the short-term as we’ve seen a jump in season-ticket sales for next year." The Blue Jackets said that they had sold the equivalent of 350 full season tickets since completing their "stunning first-round sweep" of the Lightning. That ticket figure is "double the number of new sales from a year ago." The Blue Jackets' "longtime inability to reach the playoffs or advance when they did get there took a toll on the fan base." Blue Jackets Senior VP & COO Cameron Scholvin said that ticket sales were "flat in the first half of the season," which is "pretty typical not only for the Blue Jackets but the entire NHL." However, the "strong finish to the season and the sweep" of the Lightning have "resulted in an unprecedented surge of excitement." Tickets for second-round home games "sold out in about 30 minutes." Ticket sales are an "important revenue stream for a playoff team, but that’s not the only one" (COLUMBUS DISPATCH, 4/30).
