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Marketing and Sponsorship

Marketplace Roundup

YAHOO SPORTS' Mike Oz noted MLB has announced a partnership with Netflix' "Stranger Things" that includes "co-branded merch, theme nights at big-league ballparks [and] in-stadium experiences." There are currently 13 dates that have been announced for “Stranger Things” promos in MLB ballparks, with more teams "expected to announce 'Stranger Things' promo nights" (SPORTS.YAHOO.com, 4/25).

TACO TIME! Taco Bell is "signing on as a sponsor of Bleacher Report’s House of Highlights," and will sponsor the account's Instagram Stories on Thursday nights. Bleacher Report Senior VP/Ad Sales Brian Kelly indicated that the branded posts will "encourage fans to take part in a contest or interact with the account, and each story will include giveaways, such as free tacos for a year for one fan who correctly predicts the score of a certain NBA game." The sponsorship "runs through the end of the NBA Summer League in mid-July" (ADAGE.com, 4/25).

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PODCASTS

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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