Menu
Media

Phoenix Mercury Among Big Beneficiaries Of WNBA's New TV Deal

The Mercury will appear in seven games on CBSSN in addition to five ABC or ESPN2 telecastsNBAE/GETTY IMAGES

The WNBA Phoenix Mercury will have at "least half of their 34 games televised this season" following the league's new media deal with CBS Sports Network, according to Jeff Metcalfe of the ARIZONA REPUBLIC. The Mercury "will appear in seven games" on CBSSN after previously being "chosen for five ABC or ESPN2 telecasts." In addition to the 12 nationally televised games, the Mercury "will have some games televised locally" on FS Arizona and "some on NBA TV and Twitter." Games also will be "streamed on WNBA League Pass" (ARIZONA REPUBLIC, 4/23).

TURNING THE PAGE? In N.Y., Kevin Draper writes the new TV deal is "important for the WNBA, which is still struggling for exposure entering its 23rd season, but also demonstrates the challenges it continues to face." Although 40 additional games on TV "could help expand the audience for the league, they will be shown on the network’s second-tier cable sports channel" instead of its broadcast CBS channel. Although terms of the deal were not announced, CBS "probably is not paying the WNBA much for the rights" (N.Y. TIMES, 4/23).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/04/23/Media/Mercury-WNBA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/04/23/Media/Mercury-WNBA.aspx

CLOSE