Marketplace Roundup

Golfer Ernie Els has signed a multiyear agreement with Puma Golf that will see him wear the brand's footwear during all events. The Puma Golf stable includes Rickie Fowler, Bryson DeChambeau, Gary Woodland and Lexi Thompson. Els will rep Puma starting at this week's PGA Tour RBC Heritage at Harbour Town (Puma).

A NEW LOOK: Riot Games has begun the rollout of a new logo and has already implemented it on social media as well as the company's website. The logo will be rolled out more broadly over time. The new logo separates the fist and company name, which were combined in the previous version (Riot Games).

NEW ARMOR: Michigan State athletics and Dyehard Fan Supply have entered into an agreement to merchandise official Spartan athletic products beginning in the fall. Dyehard will become the official in-venue merchandising partner of MSU athletics (Dyehard).

WATER WORKS: TYR Sport announced the signing of Gold Medal-winning U.S. water polo player Maggie Steffens (TYR Sport).