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Marketing and Sponsorship

Marketplace Roundup

Golfer Ernie Els has signed a multiyear agreement with Puma Golf that will see him wear the brand's footwear during all events. The Puma Golf stable includes Rickie Fowler, Bryson DeChambeau, Gary Woodland and Lexi Thompson. Els will rep Puma starting at this week's PGA Tour RBC Heritage at Harbour Town (Puma).

A NEW LOOK: Riot Games has begun the rollout of a new logo and has already implemented it on social media as well as the company's website. The logo will be rolled out more broadly over time. The new logo separates the fist and company name, which were combined in the previous version (Riot Games).

NEW ARMOR: Michigan State athletics and Dyehard Fan Supply have entered into an agreement to merchandise official Spartan athletic products beginning in the fall. Dyehard will become the official in-venue merchandising partner of MSU athletics (Dyehard).

WATER WORKS: TYR Sport announced the signing of Gold Medal-winning U.S. water polo player Maggie Steffens (TYR Sport).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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