Menu
Marketing and Sponsorship

Marketplace Roundup

In Dallas, Anne Stych noted the WNBA Wings have "signed a partnership with Texas Capital Bank to feature the bank's name and logo on players' jerseys and to continue their combined efforts to promote, educate and empower women and girls." Wings players will "wear a Texas Capital Bank insignia on the front of their Statement (neon), Icon (Blue) and Breast Health Awareness jerseys." Texas Capital Bank also will "serve as the presenting sponsor" of the Wings' starting lineups, and the team, players and front office personnel will "collaborate with the bank to present a community financial literacy workshop" (BIZJOURNALS.com, 4/10).

GOLDEN GRAPES: In Portland, Michael Alberty noted the Trail Blazers unveiled "two new wines" commemorating the team's upcoming 50th anniversary. The label design, done by local artist Bethany Ng, is a "mesmerizing collection of great moments from Trail Blazer history." Ng "first captured the Blazers' attention when she created a limited-edition print for their inaugural Gameday Poster Series" in '18. The posters have since "become prized collectibles while raising money for the Trail Blazers Foundation." The new wines will be "pre-released to Adelsheim wine club members and Blazers season ticketholders in August" (OREGONLIVE.com, 4/11).

SEEING GREEN: In Boston, Jon Chesto wrote Red Sox fans "can't blame" MGM Resorts Int'l for paying for its "prime real estate" sponsorship on Fenway Park's Green Monster. MGM execs "need to court the Greater Boston market," with gaming revenues "well below early projections" for the first six months of the new Springfield casino. MGM's "courtship" of the Red Sox "began long before this baseball season" (BOSTON GLOBE, 4/11).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/04/12/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/04/12/Marketing-and-Sponsorship/Roundup.aspx

CLOSE