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Marketing and Sponsorship

Marketplace Roundup

In Dallas, Anne Stych noted the WNBA Wings have "signed a partnership with Texas Capital Bank to feature the bank's name and logo on players' jerseys and to continue their combined efforts to promote, educate and empower women and girls." Wings players will "wear a Texas Capital Bank insignia on the front of their Statement (neon), Icon (Blue) and Breast Health Awareness jerseys." Texas Capital Bank also will "serve as the presenting sponsor" of the Wings' starting lineups, and the team, players and front office personnel will "collaborate with the bank to present a community financial literacy workshop" (BIZJOURNALS.com, 4/10).

GOLDEN GRAPES: In Portland, Michael Alberty noted the Trail Blazers unveiled "two new wines" commemorating the team's upcoming 50th anniversary. The label design, done by local artist Bethany Ng, is a "mesmerizing collection of great moments from Trail Blazer history." Ng "first captured the Blazers' attention when she created a limited-edition print for their inaugural Gameday Poster Series" in '18. The posters have since "become prized collectibles while raising money for the Trail Blazers Foundation." The new wines will be "pre-released to Adelsheim wine club members and Blazers season ticketholders in August" (OREGONLIVE.com, 4/11).

SEEING GREEN: In Boston, Jon Chesto wrote Red Sox fans "can't blame" MGM Resorts Int'l for paying for its "prime real estate" sponsorship on Fenway Park's Green Monster. MGM execs "need to court the Greater Boston market," with gaming revenues "well below early projections" for the first six months of the new Springfield casino. MGM's "courtship" of the Red Sox "began long before this baseball season" (BOSTON GLOBE, 4/11).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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