Tiger Woods' Nike apparel was the "real headliner" of his pre-Masters press conference yesterday, as it included a "cartoon logo of Frank," Woods' longtime headcover, on the left breast of his shirt, according to Luke Kerr-Dineen of GOLF.com. The logo is reportedly "part of a marketing campaign" for the brand's "new custom logoed golf shirts." The company "teased the news during the press conference on its Nike Golf Instagram account, which offered a closer look at the delightful logo" (GOLF.com, 4/9). GOLFWEEK's Dan Kilbridge noted the "cartoonish tiger driver head cover" Woods has used for decades was the "focus of several lighthearted Nike ads as a talking sidekick of sorts." Yesterday was the "first time Woods has worn any sort of Frank logo polo shirts" (GOLFWEEK.com, 4/9). Demand for the “Frank” shirts is already high, with Nike tweeting that the particular polo design is “completely sold out at this time” (TWITTER.com, 4/10). GOLF DIGEST's Ryan Herrington noted the shirt Woods was wearing was a "newly-minted Unisex polo from Nike," which "several Nike golfers will be wearing" this week. Woods, however, is "wearing a series of mock neck shirts that harken back" to his apparel in the mid-'00s (GOLFDIGEST.com, 4/9). GOLFCHANNEL.com's Jay Coffin noted the mock turtleneck is a look Woods has "worn in the past, but not as much recently." Woods said, “I was probably in a little better shape back in those days, but I had won events wearing the mock, and I’ve always enjoyed wearing them” (GOLFCHANNEL.com, 4/9).
