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Volume 26 No. 206
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Woods Promotes Custom Nike Shirts With "Tiger" Logo At Masters Presser

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Spotted in Augusta 👀🐯. #TheNikePolo

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Tiger Woods' Nike apparel was the "real headliner" of his pre-Masters press conference yesterday, as it included a "cartoon logo of Frank," Woods' longtime headcover, on the left breast of his shirt, according to Luke Kerr-Dineen of The logo is reportedly "part of a marketing campaign" for the brand's "new custom logoed golf shirts." The company "teased the news during the press conference on its Nike Golf Instagram account, which offered a closer look at the delightful logo" (, 4/9). GOLFWEEK's Dan Kilbridge noted the "cartoonish tiger driver head cover" Woods has used for decades was the "focus of several lighthearted Nike ads as a talking sidekick of sorts." Yesterday was the "first time Woods has worn any sort of Frank logo polo shirts" (, 4/9). Demand for the “Frank” shirts is already high, with Nike tweeting that the particular polo design is “completely sold out at this time” (, 4/10). GOLF DIGEST's Ryan Herrington noted the shirt Woods was wearing was a "newly-minted Unisex polo from Nike," which "several Nike golfers will be wearing" this week. Woods, however, is "wearing a series of mock neck shirts that harken back" to his apparel in the mid-'00s (, 4/9).'s Jay Coffin noted the mock turtleneck is a look Woods has "worn in the past, but not as much recently." Woods said, “I was probably in a little better shape back in those days, but I had won events wearing the mock, and I’ve always enjoyed wearing them” (, 4/9).