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Marketing and Sponsorship

Wells Fargo Close To Extending PGA Tour Event Sponsorship

The Wells Fargo championship routinely sells out and is one of the top non-major PGA Tour eventsGETTY IMAGES

Wells Fargo remains "close to finalizing another five-year deal to keep its name" on the PGA Tour event that begins later this spring in Charlotte, according to Katherine Peralta of the CHARLOTTE OBSERVER. The renewal, first reported by the Charlotte Business Journal last month, would come at a "time of intense scrutiny of Wells Fargo, following a hectic past few years and its recent, sudden departure of CEO Tim Sloan." In the past, Wells Fargo has "removed its name from the tournament when it was dealing with internal issues, such as its merging with Charlotte-based Wachovia" in '09-10. The tournament "routinely sells out and has become one of the top events on the PGA Tour that’s not a major." Wells Fargo Regional President Kendall Alley said, "All the parties are positively inclined to move forward. We just have to get everything finalized. There’s nothing I see that can blow the deal up." Alley said that the "major detail to be worked out" as part of the sponsorship deal is "moving the tournament" in '21, since Quail Hollow Club will host the President’s Cup that fall (CHARLOTTE OBSERVER, 4/9).

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