15 Seconds Of Fame has signed a licensing agreement with the MLBPA. The deal expands upon one the social media-focused company signed with MLB in ’17 and will allow for the use of fan moments that also include MLB players. Other 15SOF partners include the NFL, NBA, NHL, Turner and Big Ten Network, but the union alignment marks a new area for the company (Eric Fisher, THE DAILY).
SCARLET LETTER: In DC, Zielonka & Paras note the Phillies’ official team store at Citizens Bank Park had to stitch so many Bryce Harper jerseys for fans that they "briefly ran out of the letter R last month." Aramark, which manages the team store, said in a statement that the Phillies were "receiving new shipments of products 'on a near-daily basis,' from jerseys and T-shirts to hats and even toddler apparel" (WASHINGTON TIMES, 4/2).
LOUD & CLEAR: HyperX signed a partnership renewal with the NBA 2K League ahead of its second season. HyperX continues as the Official Gaming Headset of the league and will provide gaming headsets for all league gameplay and events. The latest HyperX gaming headsets will be used by players during all live gameplay (HyperX).
