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Volume 26 No. 207
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La Vida Baseball Debuting New Daily Show For Social Platforms

The program will be the only one of its type with a dedicated focus on Latino baseball
Photo: LA VIDA BASEBALL
The program will be the only one of its type with a dedicated focus on Latino baseball
Photo: LA VIDA BASEBALL
The program will be the only one of its type with a dedicated focus on Latino baseball
Photo: LA VIDA BASEBALL

La Vida Baseball, the Latino baseball-themed digital media company that is a partnership between TeamWorks Media and the Baseball HOF, is debuting a new four-hour daily video show that will be formatted for every major social media platform. "La Vida Baseball Live" will be based in Chicago and hosted by Andy Martinez and Henry Pacheco, with contributions from a variety of regular and recurring guests and correspondents. The program, the only one of its type with a dedicated focus on Latino baseball, will be distributed on Facebook, Twitter, Instagram, YouTube and the company’s LaVidaBaseball.com. It is also in talks with other undisclosed media companies on potential additional distribution. “This is another big step in our goal to fill what we see as a real gap in the market and serve the Latino baseball fan in a more unique way,” said La Vida Baseball and TeamWorks Media CEO Jay Sharman. “The idea with the live show is to really pull in the fans, particularly through their comments and questions, and make them a part of the program. This is a social media-driven and social media-first show.”

ROAD TRIPS SCHEDULED: In addition to the primary studio-based programming, La Vida Baseball plans on taking the show regularly to remote events including key MLB in-season and postseason games, including the All-Star Game and scheduled games in Monterrey, Mexico, and July’s HOF induction ceremonies. During recent beta testing of the new live show, La Vida Baseball also extensively covered Minor League Baseball’s Copa de la Diversión Hispanic marketing initiative that has been significantly expanded for this year. La Vida Baseball debuted in early '17 after TeamWorks Media, a Chicago-based marketing company, struck its original deal with the HOF. It now reaches more than 6 million English-preferred U.S. Latino fans per month according to internal metrics.