Federer Hopes Uniqlo Deal Helps Drive Change In Tennis Styles
Roger Federer is "still in the early days of his deal" with clothing brand Uniqlo, and while his line of replica wear has yet to hit store floors, he is "appealingly straightforward" in his assessment of tennis fashion, according to Leigh Nordstrom of WOMEN'S WEAR DAILY. Federer, who claimed his 101th career ATP title yesterday at the Miami Open, said, "We have some awful tennis-looking outfits sometimes. They’ve just gone too far in the wrong direction. They want to make it look too much like a modern tennis shirt that is completely wrong, in terms of designs. Like a truck drove over it." He added, "If we work on that, to redesign that, which looks nice and crisp and new and fresh, that’s really important to me. I’ve really just tried to elevate the style, the level of that in tennis and hope that resonates also with the new generation." Federer: "Tennis is doing great in terms of style. I think a lot of players could do better, but maybe it’s also their approach to be really loud and going with neon." Nordstrom notes while Federer "doesn’t mention Nike by name," the move to Uniqlo has allowed him to "elevate his off-court, on-duty style" (WWD.com, 4/1).