VARIETY's Brian Steinberg reports Disney "plans to sell commercial inventory for the TV assets it recently acquired" from Fox "alongside its ABC, ESPN and Freeform" platforms. The company has "planned a new 'combined' presentation" on May 14 to "pitch Madison Avenue on all the networks, marking a turn for the media giant." In the past, various Disney TV operations "would hold separate meetings for ABC and ESPN." Disney in September said that it would "combine ad-sales operations for ABC and ESPN" (VARIETY.com, 3/28).
GOING DUTCH: In Portland, Jamie Goldberg noted the Timbers have "entered into a multiyear partnership with Dutch Bros Coffee." The company "becomes the official training jersey partner for the club and the exclusive coffee, cold brew and energy drink" of the Timbers and NWSL Thorns (OREGONLIVE.com, 3/29).
FIND YOUR BEACH: The USGA reached a new multiyear partnership with Corona Premier, beginning with the U.S. Open at Pebble Beach in June. The beer will serve as the presenting partner of the Trophy Club, an indoor/outdoor hospitality area. There also will be a variety of U.S. Open-themed Corona signage across the country in the lead up to the tournament (USGA).
