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Fox Sports Seeing Sustained Growth On Digital Video Viewers

Fox Sports is touting digital numbers from February that show 20 consecutive months of growth in video views and consumption minutes on its own authenticated and partner social platforms. Fox says it focuses on video views over engagement (likes and retweets) because they can sell pre- and mid-roll ads in videos. In February alone, Fox Sports’ digital performance was paced by NASCAR and the NFL. Average minute streaming for the Daytona 500 hit 509,000, which is up 10% from the previous year. The “Fox Sports Super Bowl Party,” logged 1.2 million live viewers on FoxSports.com, Caffeine, Twitter, YouTube and Facebook. On Twitter, Fox Sports’ video “SheBelieves Cup” marking 100 days to the FIFA Women’s World Cup logged 3.3 million views.

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