Topps has expanded its Topps Now on-demand card service to include a new fantasy sports element. The newly created Topps Now Future cards will offer prizes including autographed and rare cards if the team depicted on the limited edition Future cards wins the ’19 World Series. Topps Now Future packs will sell in sets of three randomly selected cards for $12 and feature players from all 30 MLB teams (Eric Fisher, THE DAILY).
MAKING AN IMPRESSION: In Austin, Paul Thompson noted TaylorMade "brought a two-story trailer" that is 20 feet tall by 14 feet wide to the WGC-Dell Technologies Match Play. The truck will "travel to various stops on the PGA Tour" this season to "build and repair clubs for TaylorMade's tour players." The truck "made its public debut in Austin -- a spectacle of branding more typical during South by Southwest than a golf tournament" (BIZJOURNALS.com, 3/25).
JUST A SHIRT FROM AKRON: In Cleveland, Troy Smith noted LeBron James recently "took to social media to promote a T-shirt" that will benefit the I Promise School, which James opened in Akron for at-risk students. The shirt James promoted on his Instagram is "called 'Just a Kid From Akron' and features that famous phrase over an illustration of James in his St. Vincent-St. Mary High School jersey" (CLEVELAND.com, 3/25).
