Phillies P Aaron Nola Signs Partnership Deal With Yuengling

Phillies P Aaron Nola signed a new partnership with D.G. Yuengling & Son, becoming one of the first active MLBers to "partner with a beer company," according to Nick Vadala of the PHILADELPHIA INQUIRER. The partnership comes after the MLB’s recent "lifting of a rule that previously banned active players from endorsing alcohol brands." Nola will "promote Yuengling through events appearances, meet-and-greets, and other live promotions." He will also be "featured in Philadelphia-area advertising for Yuengling." In exchange, the brewer will "support Nola’s 'local community efforts,' such as his anti-bullying speech at Hopkinson Elementary School in North Philly." Yuengling has also been a sponsor of the Phillies since '17 (PHILLY.com, 3/25).