In Boston, Olivia Vanni noted Gold Medal-winning U.S. gymnast Aly Raisman is set to "launch an upcoming collection of casual wear, as part of a continuing collaboration" with Aerie. The company will kick off the Aerie x Aly Raisman collection with a "morning of 'self-care & shopping' on April 6" at an Aerie store in N.Y. (BOSTONHERALD.com, 3/24).
THE BIG CHEESE: In DC, Tracy Jan wrote Shaquille O'Neal's partnership with Papa John's "could significantly boost the company's quest to win back customers, especially among minorities." However, marketing experts "caution against relying on 'Shaq' alone, as a 'shiny marketing object,' to accomplish that objective" (WASHINGTONPOST.com, 3/22).
MIDFIELDER'S CHOICE: Atlanta United MF Julian Gressel and his wife, Casey, "started a business, Gresselmania LLC," this offseason, and he "recently launched a website of the same name that features a blog." Gressel "wants to use the blog to strengthen the relationship" with Atlanta United's fans. In addition to posting content, he "hopes to sell retail off the site, likely starting with T-shirts that he would like to design" (AJC.com, 3/22).