Betts' major endorsement deals so far have been with Jordan Brand, Axe Bats and BodyArmorGETTY IMAGES
Red Sox RF Mookie Betts has "carefully cultivated his growing celebrity, turning down business opportunities with the idea that less now will lead to more in time," according to Peter Abraham of the BOSTON GLOBE. Despite Betts having been the "most productive, respected, and well-liked professional athlete in Boston outside of Tom Brady" for years now, "where you won't find Betts is on television trying to sell you tires or endorsing a local bank." He said, "A lot of things get repetitive. I want to do something different. I'm more than just a baseball player. I'm a normal person with different interests. But I'm also a brand; I try to keep that in mind." Betts relies on a "small group of advisers when he makes decisions" around his public profile. The consensus within that group has been to "let Betts grow more confortable before taking any risks." His major endorsement deals so far have been with Jordan Brand for cleats, sneakers and apparel; Axe Bats; and BodyArmor. A contract with New Era Caps "ended last year." Betts has worked with Jordan designers on the "custom cleats he will wear during the season." The plan is to "take advantage" of MLB "relaxing the rules on what colors can be used" on cleats this season (BOSTONGLOBE.com, 3/21).
