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Audience Analysis: Selection Show Bounces Back After Record Lows

CBS finished with 6.2 million viewers for the NCAA Tournament Selection Show on Sunday, marking the program’s best audience since 6.8 million viewers in ’14. The program switched back to a 60-minute format this season. Last year, TBS aired the program and drew a record-low 2.5 million viewers for a two-hour format. When CBS last had the show in ’17, it drew 4.9 million viewers for the 90-minute format (which at the time was a record low audience).

NCAA TOURNAMENT SELECTION SHOW TREND
YEAR
NETWORK
VIEWERS (000)
LENGTH
'19
CBS
6,207
1 hour
'18
TBS
2,497
2 hours
'17
CBS
4,883
90 minutes
'16
CBS
5,245
2 hours
Download the
Selection Show Audience Trend

ATLANTIC WALL: The ACC last week helped deliver ESPN its two most-watched championship week hoops games on record. Leading the way was Part 3 of this season's Duke-North Carolina rivalry. Even with a 9:30pm ET start on a Friday night, the ACC Tourney semifinal led all games last week with 4.2 million viewers. That is now ESPN’s most-viewed championship week game on record. Ranking second now is Sunday’s ACC Championship, as Duke-Florida State drew 4.1 million viewers. The record coming into this season was the UNC-Duke ACC title game from ’98 (4.0 million viewers). Two years ago, the same Duke-UNC semifinal matchup in the ACC Tourney in the 7:00pm window drew just 2.97 million viewers on ESPN. Meanwhile, Tennessee-Kentucky on Saturday afternoon drew 3.3 million viewers, marking ESPN’s most-watched SEC semifinal on record. For all of championship week telecasts, ESPN and ESPN2 were up 10% from ’18.

NOTES: Fox and FS1 averaged 283,000 viewers for the Big East Tournament this year, down 26% from ’18. The Villanova-Seton Hall title game on Fox on Saturday night drew 1.1 million viewers, down 24% from Villanova-Providence last year, which was an all-time high for Fox....UniMas last Wednesday (with a simulcast on Univision Deportes) drew 562,000 viewers for FC Barcelona-Lyon, marking the most-watched UEFA Champions League Round of 16 match since ’15, regardless of language. It also was the fifth-best UCL Round of 16 match on record.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NCAA Tournament Selection Show
3/17
CBS
6:00-7:00pm
n/a
6,207
PGA Tour: Players Championship: Final Round
3/17
NBC
1:00-6:00pm
2.8
4,191
Monster Energy NASCAR Cup Series:
Auto Club 400 (Fontana)
3/17
Fox
3:51-6:45pm
2.4
4,178
College basketball: ACC Semifinal:
Duke-North Carolina
3/15
ESPN
9:33-11:51pm
2.6
4,150
College basketball: ACC Championship:
Duke-Florida State
3/16
ESPN
8:30-10:41pm
2.5
4,063
College basketball: Big Ten Championship:
Michigan State-Michigan
3/17
CBS
3:30-5:45pm
2.4
3,939
College basketball: SEC Semifinal:
Tennessee-Kentucky
3/16
ESPN
3:19-5:41pm
2.0
3,285
PGA Tour: Players Championship: Third Round
3/16
NBC
2:00-7:00pm
2.1
3,144
NBA: Thunder-Warriors
3/16
ABC
8:30-11:01pm
1.7
2,697
College basketball: Big 12 Championship:
Iowa State-Kansas
3/16
ESPN
6:06-8:12pm
1.6
2,516
College basketball: ACC Quarterfinal:
Duke-Syracuse
3/14
ESPN
9:27-11:46pm
1.6
2,449
NBA: Warriors-Rockets
3/13
ESPN
9:38-11:58pm
1.6
2,415
College basketball: SEC Championship:
Auburn-Tennessee
3/17
ESPN
12:56-3:10pm
1.5
2,237
College basketball: Big Ten semifinal:
Michigan State-Wisconsin
3/16
CBS
1:00-3:15pm
1.4
2,061
College basketball: Pac-12 Championship:
Oregon-Washington
3/16
ESPN
10:41pm-12:38am
1.2
1,991
College basketball: Big Ten semifinal:
Michigan-Minnesota
3/16
CBS
3:29-5:30pm
1.3
1,953
NBA: 76ers-Bucks
3/17
ABC
3:30-6:00pm
1.3
1,951
"NBA Countdown"
3/16
ABC
8:00-8:30pm
1.2
1,769
College basketball: ACC Semifinal:
Florida State-Virginia
3/15
ESPN
7:00-9:12pm
1.1
1,618
Liga MX: Club America-Chivas
3/16
Univision
9:03-11:06pm
0.8
1,528
"Bracketology"
3/17
ESPN
7:00-9:00pm
n/a
1,486
College basketball: Mountain West Championship:
San Diego State-Utah State
3/16
CBS
6:00-8:15pm
0.9
1,317
College basketball: A-10 Championship:
Saint Louis-St. Bonaventure
3/17
CBS
1:00-3:15pm
0.9
1,284
College basketball: Big East Championship:
Villanova-Seton Hall
3/16
Fox
6:38-9:00pm
0.7
1,131
Liga MX: Pachuca-Cruz Azul
3/16
Univision
6:55-9:03pm
0.4
694
Six Nations Rugby: Ireland-Wales (taped)
3/16
NBC
12:00-2:00pm
0.4
577
ATP/WTA: BNP Paribas Open: Semifinals
3/16
ABC
2:00-6:00pm
0.4
528
Download the
Viewership For Recent Sports Telecasts

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