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Marketing and Sponsorship

Nike Dominates NCAA Field, But Under Armour Sees Sharp Jump

Nike once again is the top shoe and jersey provider in the NCAA Tournament, despite losing some of its market share from last year. Nike and its affiliated Jordan Brand outfit 40 teams for both jerseys and shoes. That is down from 47 teams last season and matches the number of schools it sponsored in '17. Meanwhile, Under Armour saw the biggest jump this year, climbing to 17 teams in this year’s tourney. UA's number represents a significant increase after dropping from 12 schools in '17 to 10 last year, after steadily climbing from six in '15. Adidas earned a slight bump from 10 schools in '18, sponsoring 11 teams this season. Despite the increase, Adidas continues to see its on-court fortunes drop as its figure for jerseys and shoes in the field this year is still down from 15 schools in '17.

SOUTH
SCHOOL
JERSEY/SHOES
MIDWEST
SCHOOL
JERSEY/SHOES
1
Virginia
Nike/Nike
1
UNC
Jordan/Jordan
2
Tennesee
Nike/Nike
2
Kentucky
Nike/Nike
3
Purdue
Nike/Nike
3
Houston
Jordan/Jordan
4
Kansas State
Nike/Nike
4
Kansas
Adidas/Adidas
5
Wisconsin
Under Armour/Under Armour
5
Auburn
Under Armour/Under Armour
6
Villanova
Nike/Nike
6
Iowa State
Nike/Nike
7
Cincinnati
Under Armour/Under Armour
7
Wofford
Adidas/Adidas
8
Ole Miss
Nike/Nike
8
Utah State
Nike/Nike
9
Oklahoma
Jordan/Jordan
9
Washington
Nike/Nike
10
Iowa
Nike/Nike
10
Seton Hall
Under Armour/Under Armour
11
Saint Mary's
Under Armour/Under Armour
11
Ohio State
Nike/Nike
12
Oregon
Nike/Nike
12
New Mexico State
Under Armour/Under Armour
13
UC Irvine
Adidas/Adidas
13
Northeastern
Under Armour/Under Armour
14
Old Dominion
Under Armour/Under Armour
14
Georgia State
Under Armour/Under Armour
15
Colgate
Under Armour/Under Armour
15
Abilene Christian
Nike/Nike
16
Gardner-Webb
Under Armour/Under Armour
16
Iona
Adidas/Adidas
WEST
SCHOOL
JERSEY/SHOES
EAST
SCHOOL
JERSEY/SHOES
1
Gonzaga
Nike/Nike
1
Duke
Nike/Nike
2
Michigan
Jordan/Jordan
2
Michigan State
Nike/Nike
3
Texas Tech
Under Armour/Under Armour
3
LSU
Nike/Nike
4
Florida State
Nike/Nike
4
Virginia Tech
Nike/Nike
5
Marquette
Jordan/Jordan
5
Mississippi State
Adidas/Adidas
6
Buffalo
Nike/Nike
6
Maryland
Under Armour/Under Armour
7
Nevada
Adidas/Adidas
7
Louisville
Adidas/Adidas
8
Syracuse
Nike/Nike
8
VCU
Nike/Nike
9
Baylor
Nike/Nike
9
UCF
Nike/Nike
10
Florida
Jordan/Jordan
10
Minnesota
Nike/Nike
11
Arizona State
Adidas/Adidas
11
Belmont
Nike/Nike
11
St. John's
Under Armour/Under Armour
11
Temple
Under Armour/Under Armour
12
Murray State
Nike/Nike
12
Liberty
Nike/Nike
13
Vermont
Adidas/Adidas
13
Saint Louis
Nike/Nike
14
Northern Kentucky
Adidas/Adidas
14
Yale
Under Armour/Under Armour
15
Montana
Nike/Nike
15
Bradley
Under Armour/Under Armour
16
Fairleigh Dickinson
Nike/Nike
16
N.C. Central
Nike/Nike
16
Prairie View
Adidas/Adidas
16
North Dakota State
Nike/Nike
Download the
NCAA Shoe Chart

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