Menu
Marketing and Sponsorship

M&T Bank, Bills Renew Long-Standing Sponsorship Through '23

M&T Bank began its relationship with the Bills in '85, and struck a deal for official-bank status in '03GETTY IMAGES

Buffalo-based M&T Bank renewed its "long-standing sponsorship as the 'official bank' of the Bills, signing a five-year deal" that runs through '23, according to Matt Glynn of the BUFFALO NEWS. Financial terms were not disclosed. M&T began its relationship with the Bills in '85, and struck a deal for "official-bank status" in '03. Five-year extensions such as this latest one have followed since. The deal gives M&T "exclusive rights to issue Bills-branded checking and debit cards, and the bank has its name on a variety of seating areas inside New Era Field." The Bills and M&T will continue its "Touchdown for Teachers" program that "recognizes outstanding teachers in the region." The Bills also will continue to support for the bank's "Gift of Warmth" drive. An additional "community program" will debut before the '19 season, though details were not disclosed. As part of deal's renewal, Bills co-Owner Kim Pegula, coach Sean McDermott and LB Lorenzo Alexander "fielded questions from students" at a local school and put them "through a series of football drills, with Alexander showing off his quarterbacking skills and McDermott coaching the kids" (BUFFALO NEWS, 3/14).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/03/14/Marketing-and-Sponsorship/MT-Bank.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/03/14/Marketing-and-Sponsorship/MT-Bank.aspx

CLOSE