TIAA also will have marketing opportunities at other league events as part of the agreementivy league
BLOOMBERG NEWS' Eben Novy-Williams noted the Ivy League's new deal with TIAA is the "most comprehensive sponsorship in league history." TIAA will "become the presenting sponsor" of the Ivy League's men's and women's basketball tournaments, which are March 16-17 in New Haven, Conn. The company also will have "marketing opportunities at other league events, taking the pact beyond any the conference has signed before." Ivy League Exec Dir Robin Harris declined to comment on the financial details of the deal. Though the deal currently covers just one year, Harris said that she "expects it to expand" beyond '19 (BLOOMBERG NEWS, 3/7).
IT TAKES A NATION: McLaren has landed secured several sponsors for Fernando Alonso's second run at the Indianapolis 500, including a renewal from AutoNation and new deals from tech company MindMaze and tech product supplier ScanSource. AutoNation was with Alonso and McLaren during their initial entry in the race in ’17. The team started rolling out its Indy 500 merchandise line on Indianapolis Motor Speedway’s online store with an initial batch of 11 items from koozies to shirts and stickers (Adam Stern, THE DAILY).
RAISING AWARENESS: Adidas on Thursday released a one-minute video as part of its "She Breaks Barriers" campaign that "calls for equal media attention for women's sports." The promo features USWNT D Becky Sauerbrunn, hurdler Keni Harrison, runner Rahaf Khatib and ESPN's Maria Taylor. Adidas cited research showing that only 4% of media coverage is "given to women's sports" (BIZJOURNALS.com, 3/7).
