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Raiders Making Hard Push In L.A. Market Ahead Of Las Vegas Move

The Raiders expect one third of their season-ticket holders will be from California by '20GETTY IMAGES

When the Raiders move into their new $1.8B, 65,000-seat stadium in Las Vegas next summer, they will "effectively become" L.A.'s third NFL team and "arguably its most popular," according to Arash Markazi of the L.A. TIMES. While Raiders officials "won't publicly step on the toes" of the Rams and Chargers, they are "stomping on them behind closed doors as they market the Raiders" in L.A. and Southern California. L.A. is only a "45-minute flight to Las Vegas or a four-hour drive." One Raiders exec said, "There's a substantial portion of our buyers who reside in Southern California. We expected that to be the case and through the sales process that has been fulfilled." When the Raiders begin the '20 season in Las Vegas, the "expectation is that one-third of their season-ticket holders will be from California with half that figure" being from L.A. They "expect many more from the area to buy single-game tickets and make the drive or flight to Las Vegas." The Raiders will also "continue to operate a Raider Image team store at the Universal CityWalk and will continue to broadcast all their games on the radio in the Southland as well as have all their preseason games televised in L.A." (L.A. TIMES, 3/3).

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