The Rockets’ James Harden and the Lakers’ LeBron James are two of the choices for the first Twitter iso-cam. (Photo by Harry How/Getty Images)
Turner Sports and Twitter will debut their fan-voted iso-cam during the second half of Sunday’s NBA All-Star Game on TNT.
Appearing on the first ballot are All-Star Game team captains LeBron James and Giannis Antetokounmpo as well as fellow superstars Steph Curry and James Harden. Fans will be able to vote on Twitter during the first half, and the @NBAonTNT Twitter account will then host the live stream. The primary broadcast will be on TNT beginning at 8 p.m. ET.
One camera will follow the highest vote-getter for the entire second half of the game, except for when he goes to the bench, at which point alternate camera angles (such as the backboard cam) will be used. The video feed will have its own broadcast team: Taylor Rooks, Candace Parker, and B. Dot (Brandon Armstrong) will offer their commentary on Sunday and will be joined by guests such as Rob Perez.
The recurring iso-cam feature was first announced by NBA commissioner Adam Silver and Twitter CEO Jack Dorsey at CES in January and will be a part of 20 TNT broadcasts the rest of this season.
“NBA Twitter is one of our most passionate communities and the collaboration with the NBA and Turner is the perfect way to even further engage fans,” said TJ Adeshola, Twitter’s head of U.S. sports partnerships, in a statement. “We’re very excited to put the power in the hands of #NBATwitter to vote for who they want to watch through a game changing live video experience alongside the conversation.”
Twitter has also introduced personalized hashtag emojis for each All-Star.
