A review of metered market ratings from CBS’ Super Bowl LIII shows that beyond the historically sharp drop for New Orleans (-51%), a total of 16 markets had double-digit percentage declines from ’18 for Patriots-Rams, including 11 NFL markets. With the Eagles not returning to the Super Bowl, Philadelphia was down 22%. That was second-sharpest drop among all markets. While Boston did see a gain, Providence (RI), a normal ratings stronghold for the Patriots, was down 14%. L.A. also saw a gain with a local team in the game for the first time in decades, but the Rams' former home, St. Louis, had its lowest Super Bowl rating since ’06. Fans in K.C. also were not happy that their team missed out on Super Bowl LIII, with the local rating there down 11%.
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SHARPEST DROPS FOR LOCAL RATINGS FOR SUPER BOWL LIII
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|
MARKET
|
RATING
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DECLINE
|
|
New Orleans
|
26.1
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-51%
|
|
Philadelphia
|
43.6
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-22%
|
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Raleigh-Durham
|
40.3
|
-15%
|
|
Milwaukee
|
44.9
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-14%
|
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Providence
|
45.2
|
-14%
|
|
Seattle-Tacoma
|
45.6
|
-13%
|
|
Detroit
|
41.6
|
-13%
|
|
Pittsburgh
|
48.5
|
-12%
|
|
K.C.
|
46.4
|
-11%
|
|
Columbus
|
43.4
|
-11%
|
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Greenville-Spartanburg
|
42.6
|
-11%
|
|
Norfolk
|
47.8
|
-11%
|
|
Tampa-St. Petersburg
|
45.8
|
-10%
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|
Minneapolis-St. Paul
|
49.3
|
-10%
|
|
Miami-Ft. Lauderdale
|
34.9
|
-10%
|
|
Baltimore
|
45.5
|
-10%
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SOME POSITIVE NOTES: There were 14 markets that saw ratings gains for Patriots-Rams, including both participating markets and the game’s host market, Atlanta. L.A had the biggest gain, up 9%, followed by San Diego (+7%). While Providence was down even with the Patriots in the game, Hartford was up. Among the 14 markets seeing gains, eight were NFL markets.
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BIGGEST MARKET RATING GAINS FOR SUPER BOWL LIII
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|
MARKET
|
RATING
|
INCREASE
|
|
L.A.
|
44.6
|
9%
|
|
San Diego
|
48.3
|
7%
|
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Phoenix
|
47.1
|
6%
|
|
Salt Lake City
|
39.8
|
6%
|
|
Richmond
|
52.6
|
6%
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GOING STRONG IN BOSTON: There was no Patriots fatigue in the Boston market, as Patriots-Rams delivered the best rating in the market since a 61.0 for the team’s comeback win over the Seahawks in ’15. The 57.1 local rating this year also is the second-best figure in Boston for any Patriots appearance in the Super Bowl during the Tom Brady-Bill Belichick era.
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RATING IN BOSTON FOR SUPER BOWLS DURING BRADY-BELICHICK ERA
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|
YEAR
|
NETWORK
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PATRIOTS' OPPONENT
|
RATING
|
|
'19
|
CBS
|
Rams
|
57.1
|
|
'18
|
NBC
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Eagles
|
55.9
|
|
'17
|
Fox
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Falcons
|
54.3
|
|
'15
|
NBC
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Seahawks
|
61.0
|
|
'12
|
NBC
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Giants
|
56.7
|
|
'08
|
Fox
|
Giants
|
55.6
|
|
'05
|
Fox
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Eagles
|
53.1
|
|
'04
|
CBS
|
Panthers
|
52.2
|
|
'02
|
Fox
|
Rams
|
56.1
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TOP & BOTTOM: Boston regained the mantle this year as the top market for the Super Bowl. Last year the market was No. 3 behind Buffalo and Philadelphia, respectively. Buffalo fell to No. 3 this year. Two years ago, Boston was No. 8 overall. Meanwhile, New Orleans was easily the lowest-rated market, as the 26.1 in the Crescent City was the lowest on record for a Super Bowl. Miami-Ft. Lauderdale, host to next year’s Super Bowl, was next-to-last for ratings for Patriots-Rams.
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TOP/BOTTOM LOCAL RATINGS FOR SUPER BOWL LIII ON CBS
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|
RANK
|
MARKET
|
LOCAL RATING
|
|
1
|
Boston
|
57.1
|
|
2
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Richmond
|
52.6
|
|
3
|
Buffalo
|
52.4
|
|
4t
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Minneapolis-St. Paul
|
49.3
|
|
4t
|
Denver
|
49.3
|
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RANK
|
MARKET
|
LOCAL RATING
|
|
52
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Raleigh-Durham
|
40.3
|
|
53
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St. Louis
|
39.9
|
|
54
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Salt Lake City
|
39.8
|
|
55
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Miami-Ft. Lauderdale
|
34.9
|
|
56
|
New Orleans
|
26.1
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NOTE: Super Bowl LIII figures for the Albuquerque-Santa Fe market were unavailable.
